You're getting the idea, right?

Pepsi to release new 'skinny can'

I don't know how well you are at reading between the lines, but Pepsi is trying to point out women should be celebrated when they are skinny. You! You fat girl! Stop drinking Pepsi right now! That is only for rejoicing in the wonder that is the skinny, thin, svelte woman! If you are fat, STAY WAY.
Am I reading too much into that? Actually, no, I don't think I am.